Tips for the General Public

Tips for the General Public

In a digital age, media communication is no longer just top-down. It’s driven and produced, in part, by citizens, whose voices and actions are needed to diversify media industries and protect nonhuman animals and nature. Citizens should:

  • Monitor and reward ecologically responsible and animal-friendly media. Utilize media watchdog groups to stay informed of issues. Write to media producers (or comment publicly) to express praise or criticisms, in favor of positive programming. Financially support media that stand up for animals and nature.
  • Use and support public, non-commercial, and non-profit media, including emerging non-profit journalism organizations that may require donations to produce investigative reports.
  • Take advantage of public access channels, community radio, web sites/blogs, and social media as ways to start producing your own public affairs programming or airing documentaries to increase the discussion of animal and environmental topics in the local and global public sphere.
  • Present messages on behalf of animal and environmental issues that include truthful facts while also sharing compelling narratives that openly speak to your values and moral vision, appealing to the public’s head and heart.


This section is summarized from:

Freeman, C.P. & Jarvis, J. (2013). Consuming nature: Mass media and the cultural politics of animals and environments. In M. Bekoff & S. Bexell (Eds). Ignoring nature no more: The case for compassionate conservation (pp. 257-270). Chicago: University of Chicago Press.


 For citation purposes, this page was last updated August 2014