compartmentalization. A coping method to alleviate ourselves from cognitive dissonance. We disassociate conflicting beliefs, feelings and behaviours, which enables us to apply differing moral value systems in different scenarios. For example, feeling comfortable with loving and respecting animals, while at the same being aware that we are causing them untold suffering by killing and eating them is problematic, so we separate our love and respect for animals and assign those feelings and beliefs exclusively to animals we know. We then create a totally different paradigm for the animals we eat and view them as objects, resources and property to satisfy our palate pleasure.