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Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Animals & Media Mission

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as sentient living beings, warrant not only increased attention in media and popular culture, but coverage that encourages human society to transform our relationships with various animal species in ways that foster less domination and exploitation and more respect, care, and ecological responsibility. The lives and habitats of the world’s animals are largely dependent on the cultural values and worldviews promoted in the media, such as encouraging humans to identify as animals ourselves.

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Media Guidelines

 Journalism Guidelines

Journalism Guidelines

 Advertising Guidelines

Advertising Guidelines

 PR Guidelines

PR Guidelines

 Entertainment Media

Entertainment Media

DOWNLOAD GUIDELINES

Number of Animals Deaths Caused by Average American Eating Omnivorous Diet in Adulthood

0 Cows
0 Pigs
0 Chickens
0 Fish/Shellfish

Click here to find out more about why animals matter.

Expert List

Journalists and documentarians, please use this expert list to identify credible sources for your stories. The following experts can speak intelligently on issues affecting nonhuman animals, taking the animals’ perspective into consideration.

Debra Merskin, PhD

Debra Merskin, PhD

Professor, School of Journalism & Communication, University of Oregon
Dr. Merskin is a teacher and scholar who is committed to removing the veil from representations of any and all beings who are shown in limited and limiting ways. She has published multiple journal articles, book chapters, and encyclopedia entries on media representations of constructed “Others” in American media. This includes animals other than human....
Matthew Cole, PhD

Matthew Cole, PhD

Associate Lecturer/Honorary Associate in Sociology, The Open University
Areas of Expertise: Vegans and veganism, children and animals, animals in the media, animal product advertising Languages: English Associated Organization: The Open University Read Matthew’s bio here.
Alan McElligott, PhD

Alan McElligott, PhD

Senior Lecturer in Animal Behaviour, Queen Mary University of London
Areas of Expertise: goats, deer, animal behaviour and welfare Languages: English Associated Organization: Queen Mary University of London Read Alan’s bio here.
Jonathan Balcombe, PhD

Jonathan Balcombe, PhD

Biologist, ethologist, and author in Ontario Canada.
Areas of expertise: fish, bats, animal behavior, animal communication, animal cognition, animal emotions, animal sentience, animal rights, animal protection, veganism.  Languages: English Read Jonathan’s bio here.

See our full list of experts.

Animals & Media Statistics

  • Biodiversity

    Homo sapiens share our planet with 2 million known species.

  • Undiscovered Biodiversity

    Up to 80% of our planet’s species could be undiscovered by science. This means Earth’s species could number more than 10 million (Wilson).

  • Pre-Human Extinction

    One to 10 species went extinct annually before humans for every million species.

  • Current Extinction

    The current extinction rate is 1,000 times greater than pre-human levels. This Sixth Mass Extinction event is thought to be driven by human activity (Wilson).

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Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

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